How Direct Mail Response Rates Outperform Email Marketing | Direct Mail Printer

Direct mail marketing campaigns remain a relevant, successful, and impactful tool for the marketing industry. Email marketing certainly has its perks. However, direct mail has a higher response rate than its e-counterpart. Many avenues are available to help develop and execute your direct mail strategy. When it comes time to implement, Mercury Envelope & Printing is here as your full-service direct mail printer and provider.

Optimize Direct Mail Marketing

Direct mail is a physical piece of mail that is sent to existing or potential customers. The goal is to engage the recipient with a tangible experience that results in business for your company. Direct mail pieces can be as simple as a postcard or brochure. The range can extend to coupons, catalogues, branded envelopes, letters, poly-mailers, and more. Some organizations go even bigger and more complex. To really add a “Wow!” factor, they might engage a direct mail printer who also provides direct mail fulfillment to send promotional items or product samplers in custom branded boxes. 

Remarkable Response Rates to Direct Mail

The average US adult consumer logs over seven hours of screen time per day. And, while research varies, estimates suggest that we see anywhere from 4,000 to 10,000 ads daily. Email ads are easy to delete without ever opening them. Enter: direct mail. A direct mail printer can deliver a product that consumers view as less “spammy” than uninvited emails. Data also shows that direct mail open rates are 3-4x higher than email open rates. Finally, the direct mail response rate is 2.7%-4.4% compared to email’s 0.6%.

Full-Service Direct Mail Printer

Mercury Envelope & Printing is an experienced, full-service direct mail printer and packaging provider. We have over 125 years in the direct mail fulfillment industry. We can source, print, fulfill and deliver all of your direct mail packages, match campaigns, membership cards, corporate rewards programs, annual reports, and more. Contact us today for a free quote.